Proximity marketing is a new, cutting-edge strategy and form of mobile interaction designed to attract customers when they are near a business, potentially allowing a business to reach customers they would never be able to connect with otherwise. This is what we do every day in Antevenio Go! In this way an intrusive and little relevant type of communication is avoided. How does it work? Why not communicate directly with our client at a precise moment? Although it seems a way of doing old marketing, it is a very effective technique if the person located on the street performs a task of segmentation and selection of the target of the right audience. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. A free application is developed to communicate the launch of a new Ikea catalog of 2010 and its furniture in a new way. As an incentive, mobile phones were raffled and the winner received a video game console. in your venue, you can reach them with personalized messages that better match their needs and interests. You can programmatically send an email to visitors who haven’t been in your venue in a while, or reward those who visit often with exclusive content and offers. Early modern proximity marketing efforts include Bluetooth-enabled beacons placed strategically throughout stores that send shoppers push notifications via mobile app. It is not the same that the user receives a discount at home that he does when he is close to your business or inside it. Learn more about our team here. How can you use them? Particular marketing field based on user location, proximity marketing is a type of mobile marketing which works thanks to the proximity between people and interest points to send targeted context-aware content directly on users’ devices. When the Mini Cabrio was launched, it opted for a combination of web and mobile, through the development of the first mobile dealership from which to configure, buy and pay (through 18 different banks) the chosen Mini Cabrio. You can develop Promotional App, Extended Reach App (they are useful daily like banks or newspapers), Product App (they can have part Premium and part free) … It is essential that the company incorporates mechanisms for which there is a client-advertiser feedback, which favors both, and that uses messages that invite it. Phase 2.- Permission Request. Proximity marketing is born in the most routine and simple forms of marketing such as the distribution of advertising brochures in hand and ends in the most modern marketing techniques of proximity that are being launched, which incorporate technologies and mobile devices . In the case of proximity marketing and taking advantage of the high use of mobile terminals, smartphones and tablets, we highlight the latest high-impact innovations that use WiFi technology to carry out campaigns and content distribution, called WiFi Marketing. Proximity marketing can be used by all types of businesses and organisations, and is not strictly for commercial use. To successfully implement a proximity marketing campaign, marketers need to prepare and plan each step systematically. When validating it, the client received a ticket with accumulating points and could, in turn, exchange for gifts. It combines two concepts, highly implanted in our society, such as mobile telephony and commercial brands, using technology as a transmission system and taking advantage of the implementation within mobile devices. When it comes to proximity marketing, Skyfii’s suite of. The location of a … Companies like Codigonexo , Altiria , offer these services. Proximity marketing is suggested for highly targeted zones – over 100m of space. An application was developed on Facebook through which the user had to test his speed of writing an SMS. The programmed advertising arrives at the devices that accept the connection. It is, therefore, a segmentation action that the user of the mobile device, who will receive the ad, automatically, without the need to be the advertiser, who decides if the client is interested or if, on the contrary, it does not interest him. At the cornerstone of any effective proximity marketing strategy is data. In order to access you are asked to register with your social accounts or mail. Phase 1.- Detection of devices. For example, you can: Increase conversion with offers related to the retail categories they frequent most, Encourage cross-category shopping by driving visitors to another department with a complimentary offer, Reward loyal customers who frequent your venues with an exclusive offer on their next visit, When it comes to proximity marketing, you’re not limited to a single delivery channel to reach visitors. 3. The results were reflected in his Facebook profile, and he could also “challenge” his network of friends. Museums, festivals, tourist attractions, train stations, councils, arcades, shopping centres and others can all take advantage of this hyper-localised technology to reach out to their audience. Thanks to the offer of this connection brands can offer information, services or promotions related to commercial activity. ● Anyone with a Smartphone can use them because they are free both when generating them and when reading them. Brands deploy local marketing for a variety of reasons. Retailers spend millions driving prospective customers in-store. It allows marketers to reach visitors with highly-targeted messages delivered at the optimal time and location to take action. As a complement, a banner campaign was launched and a Google Maps application was included with routes to make with the new car. Proximity marketing is a strategy that encompasses different actions that always take into account the location of the potential client, usually on a mobile device. Additionally, you can leverage WiFi captive portals to collect visitor information and allow them to opt-in to your marketing communications. Great NFC marketing campaign with exclusive content for customers with mobile phones that have this technology. Our cloud-based solutions make it easy to deliver engaging campaigns across channels, and measure their performance. Proximity marketing strategies if not completely, is massively responsible for the growth of offline businesses. The marketing techniques use the proximity of the customer to a particular location, for example, your exhibit rental, thus enticing them to make a decision immediately. 86% positively rated the campaign. Result: 40% of registered users were active consumers, who validated 7 out of 10 coupons received. There are many applications to read QR codes that allow any camera phone to scan them. As previously mentioned, proximity marketing requires one or more technologies to trigger proximity messages (e.g., WiFi, beacons, GPS, etc). Proximity marketing is a strategy that encompasses different actions that always take into account the location of the potential client, usually on a mobile device. The Wi-Fi signals, the segmented SMS or the applications and web pages that offer the content depending on the place and time in which the client is located, make the position and moment in which the campaign is accessed, the geolocation, be a key issue for advertising. The idea is that two devices can communicate with each other comfortably and effectively . ● QR codes can be used on almost any support : buses, canopies, screens, cards, paper and everything that comes to mind. Proximity Marketing, As you all aware that the spot & customer oriented marketing based on the actual location/movement of the customer is known as Proximity Marketing. Search for: The proximity marketing refers to all forms of communication between an advertiser and its target audience or target, made at the right time and place to achieve the objectives. The panel is located in the hotel reception and allows users to access information only by bringing their mobile. Reading the QR code is a marketing action of proximity when it is done from the products you buy or in the places you walk. A QR code allows you to connect the offline world (a poster, a label of a product) with the online world (a mobile web, a video, an app, ..), accessing additional content from a smart mobile phone or smartphone. There are many possibilities to communicate with your audience but the more personalized you are, the more successful you will be. Which IO Labs solutions are you interested in? At the cornerstone of any effective proximity marketing strategy is data. Global Proximity Marketing Market By Type (Wi-Fi, Ble Beacon, Near Field Communication (Nfc), Gps Geofencing, And Others), By Application (Retail & E-Commerce, Healthcare, Infrastructural, Bfsi, Others, And ), By Region And Key Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends And Forecast 2019-2028 Why not communicate directly with our client at that same moment to action... The new technologies taking advantage of a Win-Win marketing strategy that works for... According to business Insider, by the smartphone through applications designed for it with your social accounts or mail to... Have results at the beginning were the services available that allowed contact with users these services to new technologies composed. To test his speed of communication is avoided to find the nearness of the campaign reliably. Attract, Impress, and other advancements have added multiple ways to connect with their customers in specific locations or. 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