The razor company Billie says its ad depicting women actually shaving their body hair is the first in 100 years-worth of advertising campaigns. Billie, a female-first shaving company, is looking to change that with its latest campaign, which is all about tackling the body hair taboo. Strange, huh? On an encouraging note, I peeped the new Billie ad campaign. The latest stories and trends, delivered right to your inbox. Billie was recently named to Ad Age’s America’s Hottest Brands list. And now a razor brand is encouraging customers to only get rid of the hair you want to (rather than feeling compelled to be a hairless dolphin from head to toe). Billie is going viral for showing pubic hair for the first time in a razor advertisement. Next, this personal care brand just created the world's first clean (and cute) mosquito repellent. You don't have to shave if you don't want to, but if you do, Billie has products to help. They are the first female razor company to show body hair (pubic!) An American women’s razor brand has been praised on social media for showing pubic hair in its latest campaign. Razor company Billie is pushing back with its new Red, White and Do You campaign. “Red, White, and You Do You” is the tagline of the latest marketing campaign for Billie, just one of the crop of new, trendy hair removal companies for women. It implies that a body is not only slim and wiry, but it's also smooth, tanned, and devoid of hair. “If we’re not acknowledging body hair exists, it’s a form of body shaming,” Gooley continued. Body hair… Last year, Billie released their Project Body Hair campaign, becoming the first ever brand to show female body hair in a razor ad. So this summer, you do you. This weekend saw female-focused body brand, Billie, launch their newest campaign. It implies a lot of negative things—like, the idea that our bodies are in some pre-transformative state. Kaitlyn McClintock contributed to Byrdie for over two years, most recently covering beauty news for the brand. In 2018, Billie's "Project Body Hair" campaign celebrated the natural appearance of women. Billie is the first women's razor brand in 100 years to show body hair, making history. Pink Tax not included. Oh, and in case you were wondering, it's working. US razor company Billie has come under fire for a new ad which actually shows woman with pubic and underarm hair. For the past 100 years, razor brands have pretended body hair doesn't exist. ; Social media users have praised the brand for not being afraid to show pubic … Commercials show razors gliding over smooth, hairless legs. One company is tackling this question head on in a unapologetic new campaign that features unshaven women in swimsuits. Female-first razor subscription brand Billie is making history by being the first razor brand ever to show body hair in an ad campaign. Lets think about that. The video proudly displays women of all shapes, sizes, and colors showing off various styles of pubic hair peeking out from the sides of their swimsuits. We can admire Billie’s efforts, but let us not forget this is a razor company that specialises in hair removal. The campaign is called "Red, White, and Do You," and its purpose is to normalize body hair at the pool or the beach. Billie launched in 2018 and quickly amassed support after launching Project Body Hair, which sent out an empowering message about women's armpit hair. this personal care brand just created the world's first clean (and cute) mosquito repellent. When you stop to think about this, it actually makes no sense. The term doesn't just ostracize people based on their size and shape. Last year, razor brand Billie, gained viral attention after releasing a commercial ad showcasing female body hair. The 'Red, White and You Do You' campaign was launched in … Razor brand Billie launched a summer campaign to normalize pubic hair, per news shared with Marketing Dive. I Tried the Body-Contouring Device Emsculpt, and Now I Have Actual Abs. The brand has a history of celebrating female body hair, as it came out with a video in 2018 called Project Body Hair. It's an idea that makes people feel the need to shave, wax, and pluck every remaining strand of hair before hitting the beach. That we should shroud our limbs with clothing and postpone unveiling it until we've dieted and exercised and manipulated them enough to reach some sort of arbitrary and imaginary finish line. A Nike Model Is Being Attacked For Posing With Armpit Hair. The purpose of the film is to show people that shaving is a purely personal choice. “The 4th unofficially kicks off summer. Photo courtesy of the brand The campaign is called "Red, White, and Do You," and its purpose is to normalize body hair at the pool or the beach. June 26, 2019 Billie is changing how we approach body hair, and the razor company is on a mission to destigmatize hairiness. It comes just in time for Fourth of July beach and pool celebrations. Billie is a subscription-based razor company priced in line with men’s razor subscriptions and their new summer advertisement basically says “shave, or don’t, we don’t care.” Also, the ad prominently features pubic hair, making it the first razor ad campaign to actually show pubic hair, which is wild that it took this long to happen. Last year, Billie became, incredibly, the first ever brand to show female body hair in a razor ad, with its Project Body Hair campaign shot by Ashley Armitage. From The Independent:. Why would a person shave their hairless body? A razor company has launched a new campaign featuring females modeling pubic and armpit hair, as it aims to challenge the 'summer ready' pressure placed on women to shave during the hotter months. ; The founders of Billie told Refinery29 they're hoping to help normalize female body hair. That's why we designed our razor for Womankind. One company is tackling this question head on in a unapologetic new campaign that features unshaven women in swimsuits. in an ad. “There has been this shame around body hair, and a lot of that is the shaving category talking about the topic as a problem that needs to be fixed with the product they're trying to sell. Not only does it do that, but it also inspires us to hit the beach with a similar IDGAF attitude (wearing cool Mod-inspired swimsuits of course). Think about it the term "beach body" in its historical sense. Indie razor brand Billie wants to change that. Investigating the Buzz Cut: Which One's for You? You might also like: A Nike Model Is Being Attacked For Posing With Armpit Hair. 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A RAZOR company is dividing opinion by showing women rocking pubic hair in their latest advert. The campaign, timed to coincide with 4th of July weekend, follows the brand's Project Body Hair effort a year ago to directly address the subject of women's body hair, includes a new video, "Red, White and You Do You." Of course, there’s still plenty of shame and criticism around it (like the fanfare around Halsey’s armpit hair on a recent magazine cover), but brands like Billie are helping women feel confident in their own skin -- whatever that might look like. Watch the full film, below. The razor industry is taking a turn by not just promoting smooth hair-free skin, but celebrating whatever hairy choice a person chooses to make. Now, to celebrate the one year anniversary of the project, Billie is back and this time it’s putting pubic hair front and centre. And this summer, they’re kicking things up a notch with the "Red, White, and You Do You" campaign. Let your hair down, maybe even out… we hope you’ll enjoy the breeze.”. Billie has once again partnered with Ashley Armitage, (who directed the brand's previous "Project Body Hair" campaign) to create a special film, showing a variety of women confidently sporting body hair in their swimsuits. Billie Put Women's Hairy Bikini Lines On Full Display In Its New Ad | Revelist be_ixf;ym_202102 d_03; ct_50 Often, women shave 10x the surface area and navigate more curves and angles. The brand showed pubic hair in its new ad, marking the first time it’s appeared in any advertisement, ever. Bonus: it comes with a magic holder to keep your razor stored safely on your shower wall. Have you ever seen an advertisement for a women’s razor featuring a leg or armpit that actually has hair on it? We didn’t want to be part of that conversation.” Case in point: The ad also calls out the general pressure on women to be “summer ready.”, “Magazines tell us to stop eating carbs in February, follow a 12-step routine to get the perfect beach bod, and to remove every last strand of hair before squeezing into a bathing suit,” the video’s caption reads on Instagram. But here's the thing—there is no finish line. A women's razor brand has been praised for featuring pubic hair in its latest campaign. After years of legacy messaging telling us to remove it, or hide it, we can appreciate that companies are starting to recognize that having body hair is a choice. That's right, hair down there. On Monday, Billie unveiled a new video as part of its Red, White, And You Do You campaign, which features a diverse mix of women relaxing poolside or on the beach wearing high-cut swimwear with tufts of pubic hair … Last year, the female-founded razor brand Billie released their historic "Project Body Hair" video, which was the first-ever razor ad to show female body hair. “We very much wanted to not only acknowledge that body hair exists, and to show it, but we also wanted to move the conversation around the message that razor brands have been sharing with women—and that shaving is a choice not an expectation,” Georgina Gooley, Billie co-founder, told Glamour. P&G has cited the popularity of beards among young men for damping the sales of Gillette razors, while Billie emphasizes a laid-back attitude about feminine grooming that tends to appeal to younger women. Last year, the female-founded razor brand Billiereleased their historic "Project Body Hair" video, which was the first-ever razor ad to show female body hair. Billie's newest razor ad campaign, Red, White, and You Do You, features models with pubic hair. Women's razor brand Billie features pubic hair in latest ads Whether we're conscious of it or not, that tiny, simple term perpetuates unhealthy thought patterns and encourages us to be unsatisfied with ourselves as we are in this very moment. With its campaign the Body Hair Project back in 2018, Billie became the first women’s razor brand to show body hair in an ad. Billie, a female-first shaving company, is looking to change that with its latest campaign, which is all about tackling the body hair taboo. But more importantly, why are we so afraid to show female body hair? These kinds of ads almost always show a (traditionally attractive) woman gliding the blade over already-smooth skin. 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