17 Apr. Poisoning the well as a smear tactic is tempting for companies who are second or third to being the top competitor in an effort to damage people’s perception of the market leader. Example. Only an idiot would consider Didactus to have any useful opinion. Negative advertising or “poisoning the well” is the practice of attacking a competitor or opponent to make yourself look more credible. Poisoning the Well is a kind of Ad Hominem fallacy where the attack on the person making a claim happens in advance. Poisoning the well is an ad hominem strategy -- attacking the source of the message rather than the content, with the aim of making the attack stick to the content as well. The poisoning the well examples cited seem initially to fit into this framework as ad hominem arguments, at least for the most part, even if in different ways. "Before turning the floor over to my opponent, I ask you to remember that those who oppose my plans do not have the best wishes of the university at heart." A bunch of members stood up with offers of cash. Show Notes. Analysis of the Example: This is a common type of circumstantial poisoning of the well, which claims that men should either not make a judgment about abortion, or should keep it to themselves if they do. The usual method is to point out the unpleasant nature of the person making the opposing argument, in which case it is a … But much depends on how widely or narrowly argumentum ad hominem is defined. This illustrates the effect that poisoning the well tends to have, which is to forestall opposition in debate. Posted at 00:00h in Fallacies by Jim Cliff. Everybody knows that cold fusion is a proven impossibility. The logic behind the practice is that if the other party's reputation is damaged, you end up looking better. Examples of Poisoning the Well "Don't listen to him, he's a scoundrel." Easy to use and portable, study sets in Poisoning The Well are great for studying in the … 0 Likes. Jack: did you have something to say on this. You are told, prior to meeting him, that your friend's boyfriend is a decadent wastrel. Here are a couple of examples of questionable marketing tactics that might be poisoning the well for the rest of us: I know a doctor who was a member of an organization that took up a collection for the family of a member who had died recently and unexpectedly. Share. Poisoning the well (also called the smear tactic) is a rhetorical technique and logical fallacy that uses the association of negative emotions to distract a subject from actual evidence in an argument.. 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