0000000839 00000 n Match those goals with what you can offer. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. Make sure you get the details for the decision-maker. You now have to deliver on your sponsor's expectations and, if possible, exceed them. It's time to submit your sponsorship proposal. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Want to race with packed stands and screaming fans? The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Dont let imposter syndrome get the best of you. Include contact information on the introductory letter and proposal. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. 03. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. Create a two-way relationship with your audience. Go in with no agenda, otherwise, itll come across as disingenuous. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Are you going to help that business make more sales? w$ 4iw*\xKLZwI[}K|=Q|>W`! Click the link below to read more. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. What makes you different from any other person? On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. [1] 2. Many more also emulate a classic livery because it looks really cool, without any form of compensation. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Work from the outlines you prepared to include all of the important details. Ask the sponsor for a specific amount of money. Try and see the positive in every situation. Consider trade magazines, local newspapers, and blogs too. Our team becomes an extension of the marketing department of our sponsoring corporations or . Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. i !16QRs"ASTaq2B#$345CDbrt Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Present the benefits you offer clearly and simply. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Include methods like cheque, e-transfer, PayPal, etc. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Collect this information together when it comes to talking about renewal. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Update your sponsor with reports on the work youve been doing for them. You also may be able to offer experiences, such as hosting the company at the race track. Valvoline has been there for as long as people have been racing cars. If you cant think of anything to say or ask, consider whether the prospect is right for you. Gather the history of your racing career or racing team. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Talk to mechanics, auto shops or dealerships. Do you have a very popular online presence? We would like to pick up sponsors for our US Legends race car. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. hb```"gVa1G2S\Z&80~QRse The marquee value of your corporation's name affiliated with the Pearson Racing. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Think about those reasons you stand out. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Sample page from the Racing Mentor proposal template. Sponsorship is not charity. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. stream This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Do you have a special story? Val Apple Motorsports, Inc. 2. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Neither Agree Nor Disagree 2.18%. Dont feel like you need to include a shiny proposal document in the first instance. This kind of branding will make you more recognisable. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. You never know, something. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. She also has edited and produced online content for those publications. 4. Share your form with others. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Use all forms of media to showcase who you are: text, photo, audio, and video. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Before you even consider approaching a sponsor, put together a sponsorship . Collect evidence throughout the race season testimonials, statistics, etc. From NASCAR, to Club Racing, to go-karting. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Approach the deal as a win-win for both sides. Have a question? Sponsorships are not charity. In the industry this is known as "activating" the sponsorship. Try reframing any negative thoughts into something more positive. Agree 16.59%. This will be key in making sure theyre happy throughout the year. Racing Sponsors. 3. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Find a class thats easy on consumables and where cars are affordable. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. This can include hospitality, stickers on a car, events etc. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. uC%q.Nbd VMdkydek/ ZU>~r5pf Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. 02. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Is your account popular How many Thousands of followers do you have? to see that back in extra sales. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. This tool allows to fill out any PDF or Word document directly from your browser (no software . 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Take notes. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Think about the problem you will help solve and the goals youll help reach. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Consider checking out Oval Track racing. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Race Directors Hub. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Treat your Race Team as a Business. What makes you stand out over other racing drivers. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Treat the race car sponsorship proposal as a business transaction. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. 0 How long you have been racing. Download Its about being a christian role. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream These details usually include your name and contact details and the name and contact details of the potential sponsor. Thank the letter reader for his or her time and include all of your contact information. A motorsport proposal template wont be for everyone. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. It is not a donation nor is it a "favor". The NHRA secured its new title sponsor, Camping World, after a series of interactions . 68 11 but you surely wont be walking away with a heavier wallet. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. Do your posts get engagement? If you want to run in one of the very few racing series that do get sponsors and prize money? "The Forms Professionals Trust . 3. You might be messaging lifestyle brands on Instagram. But there are two big things that help you find success. Easily Editable, Printable, Downloadable. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. xref How will the person opposite you stand to gain from the sponsorship? vve Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. 0000001257 00000 n Racers will put out an all-call on their social media pages and ask for small amounts at a time. And you can use it to find sponsors for your event through our Sponsor Finder tool. endobj Do people regularly gravitate towards you for some reason or other? If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. This will re-iterate facts about the event benefits, and features. This deck can help spark conversations that eventually lead to a sponsorship proposal. Of course you can. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. %PDF-1.4 % All forms provided by US Legal Forms, the nations leading legal forms publisher. Yet you can derive nearly all the same benefits. The prototype race car is to be evaluated for its potential as a production item. Strongly Disagree 0.44%. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Fast Feb is back but its looking a little different for 2023! First, provide a history of you and your racing team. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. The design proposal sponsorship is easy edit in InDesign. Announcement [Event.Name] (Event.Date) (Event.Location) Consider what will be most impressive to the types of sponsors you want to target. Do not plead. Include references to your relationship-building conversations. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. The hard work comes into sitting down and going through these steps. Thanks, Hopeless Tuner. Here's the real key: This marketing deck isn't about you, it's about them. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n A section about the car your drive. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Go more into depth with your research to get a sense of their specific goals. industry, as well as actionable expert tips to help you stay ahead of the curve. Tell us about the class you run. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Buy tickets for a NASCAR or F1 race. Pravega is the Sanskrit word for High Speed. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. One of the first things a prospective sponsor will do is check out your social media accounts. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal 5 0 obj With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Type an introductory letter, addressing it to the person in charge of the organization. Sponsorship announcements throughout race season. Do not plead. 1. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Partnership is the key word here, treat it as a partnership, not a sponsorship. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. To be clear; for every dollar they give you, they want(need?) There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Fast shipping, quality parts. How it REALLY works, what it really is, and how to get it. startxref A good marketing/sponsorship proposal includes: 1. Download. The sponsor's eager and you know exactly what they're after. The racing team approaches a mid to high scale business organization asking them for sponsorship. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Make your direct pitch. 78 0 obj <>stream If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Think about those reasons you stand out. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. endobj Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Is your audience someone who will actually buy their product? And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. How are you going to justify the cost of what youre offering? 6 0 obj If you have questions you think other race directors may know the answers to, or just want to chat about These are great places to start. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Your true request is that you are asking to be part of the sponsor's sales team. You might be operating in a specific niche (see below for more details) or area. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. You might be operating in a specific niche (see below for more details) or area. Specify the Event. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Everyone from the outside thinks that everyone racing cars has sponsors. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . stream s !1A"3Qa5RSTrt#$2BqUb . Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Racing is an expensive sport that requires investment and sponsorship. How to Find a Sponsor as a Beginner Triathlete. But with good content and a consistent posting strategy, you can grow your following and increase your reach. Write what the sponsor will get in return, working from the list you have prepared. Having Pearson Racing as spokespeople for your corporation and products/services. The prototype race car is to be evaluated for its potential . Drag racing is a sport that needs a lot of money to support it. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Make a list of every racing expense you incurred over the past season and tally the entries. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Without primetime TV coverage, how will people see your sponsors name/product? If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. You and any potential sponsors need to work together to achieve what you both need. Download this 100 percentage editable presentation and get access to our highly . ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Dont just approach motorsport press for coverage. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Don't feel like you need to include a shiny proposal document in the first instance. Be sure to target each proposal to the specific potential sponsor. Sponsorships help defray these costs. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Look through the instructions to learn which data you must give. Do you have a special story? Bring your own food to Track Days Save money while eating better. BC racing Coilovers for 2010 Honda Odyssey. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Trying to race while sticking to a budget? Not only are you competing against other racing drivers but also against all other marketing activities. Agree 10.48% Will they be seen as an innovator in their company if the sponsorship succeeds? Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership.