It was like, The optimal video is this length, and you have to open with this thing and close it with that.. We are an obsessively, widely distributed content company. In Chicago, I sat in front of OMD. Yeah. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Its incredibly collaborative. Thats really cool, but its not mutually exclusive. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Ron explained: It kind of never went away, but now were back to this again. I end on this team because its very important, we have our business affairs team. By the way, 75 percent of that third is broadcast radio. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart Get personalized recommendations, and learn where to watch across hundreds of streaming providers. I also think theres a new thrust in influencer marketing. Or, the negative reason, theyre covering up bad work. Radio is a more ruthless industry than podcasts. There is nothing broken in the podcast distribution and monetization model today. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Let Me Off at the Top! - San Francisco Public Library - OverDrive I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. No, not really. Is radio the upsell on podcasting for you? We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Dynamic ad insertion and geo-targeting made lots of stuff possible. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. One of these cards literally says, What is your org chart? That is my whole brand. Thats what were trying to true up. Nothings perfect, but its pretty close to perfect. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. We used Jun Group. Eighty million Americans a week listen to podcasts. That's it. iHeart recently restructured and you became the CEO of a formal division. Google Podcasts - The Ron Burgundy Podcast Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Carolina Barlow: Co-Host, Writer, and Producer. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes Stuff You Should Know is usually up in the 40s. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Its always collaborative with their approval. We're the Film Fanatics. And the other is really edgy, innovative audio drama. Copyright 2023 Apple Inc. All rights reserved. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. The Ron Burgundy podcast is back for season two, starting August 8th! It didnt go well for him either. I was like, I dont need you to talk more. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. NFL, iHeartMedia teaming up to launch podcast network I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Exorcising some demons in Rons man cave. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. Thumbs up or thumbs down, library. The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. In the podcast, she . There is always something new happening. Youre still getting the full ad load. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. It sounds like you have things figured out, that you have confidence in your business. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. If you can never get enough true crime Congratulations, youve found your people. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. No Longer So. Nothings perfect, but its pretty close to perfect. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Hi, Ron Burgundy fans! Have you had conversations with Spotify about making stuff exclusive? Subscribe to our daily newsletter! Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. What is your framework for making decisions? Google and YouTube are awesome. Ive always thought about it. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. But I still own and control the pipe. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Some of this is obvious. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Then if they want to, we launch their podcast with iHeart Podcast Network. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. I mean, aside from the iHeartPodcasts app, obviously. Yeah, youre right. We have an app of our own. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Crypto company Gemini is having some trouble with fraud. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Be as simple as you can in your answers, in your approaches, in your strategies. Or this will be a business in and of itself, and thats fine too. Its finally arrived. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . The Ron Burgundy Podcast Is Launching on iHeartRadio! Big Money Players and iHeartPodcasts. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. As that has happened, this thing has come along called audio. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Theyll do it for usually one of two reasons. Its not a huge focus for us. Its not like a low-engagement medium. The. Its redemption codes and URL codes. I think weve said this publicly. Thanks to all of you for coming to the HotPod Summit. I just keep hearing the trailers and it sounds godawful. We are a mass-reach medium. That was my next question there. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more!