This may also help you earn more business. I especially liked your photos of the latest outing you had at Russian River. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. I stay in touch with my people, past present and to come, with a monthly . Sphere of Influence | Definition and Example | REthority And conversations with the people we know can lead to all sorts of wonderful things. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Copy all of it into one Excel spreadsheet. It's been way too long since we've seen each other. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . If they are not receiving them, they are not actually in your sphere of influence. They better like it, or youre going to get blocked! A few days ago I followed a search link and saw some advice that I thought was terrible. saying thanks to those who have helped you attain success is a great way to foster more !! Your first thought might be My sphere of influence? A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Almost every CRM has a Listing E-Alert tool now. This field is for validation purposes and should be left unchanged. Or, you may want to rent out a special menu for the evening. Its okay if you have gotten away from being in touch with your SOI. Thats the last time Im going to use that real estate agent.. One type of ad that has been shown to be very effective is a messenger ad. Letter To Sphere of Influence Draft: Good news! WOW. Ask them how the yard is working out. Own it! First, it is important to take a look at a few statistics that highlight the current housing market. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. You Are Truly "Above The Crowd!". Whether you use the MLS or your agent website through your CRM, it can be completely free. I bet you do want to share some ideas? P151 Marketing Mastermind 01 - Marketing vs Branding A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. What are the biggest (non-monetary) challenges and rewards? I think either way would be fine - whatever feels right to you. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. You can do this by adding value coming from contribution and giving them something they want. When it comes down to it, an SOI is just a group of people you know personally. It could literally lose you millions. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. Ask them about the dog. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. If you would like to submit a question just visit. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Out of 30+ agents in my office, I was one of only 9 to receive this honor! I like this example Jennifer. Send out a simple four by six postcard. Thanks. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. D. Verye good information here for all. The 12 Best Real Estate Prospecting Letter Templates for 2023 We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. (Honestly, this ones worth a watch!). (Its just around the corner from you actually in Spring Brook Hills.). Tips For Preparation 1. When you send an email out, you can watch your results roll in. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Then, you may want to share information you learn in these business journals with your potential client. You may be under the impression that phone calls are an annoyance. For most people, their home is their most valuable asset, and its also their biggest liability. Do your prospects know? Sound good? Find FL real estate agents So give your full attention to every person you meet, and remember, everybody matters. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. If theres one SOI pro tip that bears repeating, its this: Never assume. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF 4. This raving fan then tells their close connections about you which in turn builds your sphere of influence. It posts your ad and provides a messenger link for the recipients so they can message you directly. There are disadvantages to this traditional use of Listing E-Alerts. Sample Influence Letter. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. You can use variations of this, but the most important thing you can do is to be authentic. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. If you use your agent website for your Listing E-Alerts, you can use. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Check out our full post on prospecting on Facebook! Michael Montgomery of Rev Real Estate School. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Save my name, email, and website in this browser for the next time I comment. In real estate, you have to develop a strong relationship with the buyer or seller. The easiest way to do this is to use an announcement letter for real estate. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Instead, you should spend your time visiting with several people in a one-on-one manner. At that point, you use your Realtor sphere of influence scripts. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. It has success written all over it. With this simple strategy, and no more than 279 contacts, the listings started flowing in. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Go to your business page and click at the top where it says "Ad Center.". Letter To Sphere of Influence.pdf - Letter To Sphere of As a rookie real estate agent, sell your sphere of influence on how you This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. They better like it, or you're going to get blocked! It is also important for you to diversify your outlets. The writer recommended saying "I'm an agent now and I need your help.". Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Human connection is in high demand. Real Estate Introduction Letter To Friends! | Amazing Prospecting and Dear (Name), How are you? And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Are you sure you want to report this blog entry as spam? If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Excellent blog and I'm going to share it with some new agents in my office! Acronyms and jargon can kill your message. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Do you have something you could YAY-ME about to your sphere? Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. If so, just be a little more intentional whenever you log on. Wish I could use it but after 25 years it would look odd! If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. As a real estate professional, you have a lot of connections and vendors you know and trust. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. It's good to hear how to get it done right. You can collect those business cards virtually if you want them. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! How to Nurture Your SOI (+ Free Templates! Its time to look inward to your database. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Its a common issue, and sometimes when times are good, it doesnt feel necessary. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Thanks for shring this Yah-me. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Make sure you select something that shows just how well you know them. Great post !! Happy Anniversary to ME! Guess what? Are you tempted to use AI to write blog posts? I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Its good to get a phone call from someone who is just calling to check in. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. These are people that know you, and just because of that, you have some influence on them. 3. Whats the first advice given to new real estate agents? If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. How to Create a Real Estate Sphere of Influence List Take this epic SOI marketing story (again from Justin Seeby). If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Its really simple. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Share your reason for becoming a Realtor. In real estate, or any business for that matter, you cant deny the power of the referral. Great way to phrase the letter - saying thanks to the client is always a must! which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! When they got the postcard, they called me. Howd you get into it? Pay Special Attention to Those Who Matter Most, 5. I am the worst at self-promoting. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . The next question what do you say to them? You say, hey, shame on me, because I should have reached out to you sooner. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Twitter posts with visuals get up to 5x more engagement. coaching programs is right for you? Thanks for all the comments! Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. P151 Marketing Mastermind 01 - Marketing vs Branding Save my name, email, and website in this browser for the next time I comment. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. Dont hesitate to put this to work for you. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Listen P151 Marketing Mastermind 01 - Marketing vs . Heres a sample: Dear (friend, client from a former business, former boss, etc.). If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. The Best Real Estate Email Templates for Your Sphere of Influence These include: What this means is that the current real estate market is volatile at best. Pro Real Estate Letters - Professionally written letters for 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. And heres where you apply this knowledge to making your phone calls. Sphere of Influence. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Please let me know if I can help you with anything in the future. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Required fields are marked *. Wonderful idea Jennifer and a wonderful post, and some great comments! Now that is a good introductory letter, Marte. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. I love your program, Jennifer. Recent clients and professional connections are always a great place to start.. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Follow up with them after the event. That way, you stay in the loop on what is happening in the local area. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. And whenever possible, ALWAYS post an image. But, there is next time, so thank you so much. (Psst, already a Follow Up Boss user? The Best Real Estate Email Templates for Your Sphere of Influence Yes, these lead generation systems work! Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. For example, a home value estimate is one of real estate's most common lead generation tools. There are a lot of questions that we have the ability to address for our clients. As a result, its upset a lot of our existing lead sources as well. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Just pick up the phone. Your newsletter list is also a great place to find referrals. Pro Tip: NEVER write anybody off. Approximately 80 percent of all transactions are done within your sphere of influence. At least if you sold them a house, you will for sure have their mailing address! If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. I dont have any influence! I know thats what I thought the first time I heard it. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence.

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